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Rihanna Is Bringing Back Her Fenty Puma Line: Details

Rachelle G. by Rachelle G.
March 1, 2023
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Rihanna is easily one of the biggest artists in the world. Although fans are still waiting on a new album, there is no doubt that she elicits a ton of hype. Her Super Bowl performance is the perfect example of this. Overall, her Super Bowl performance was absolutely adored by her fanbase. It was a huge comeback for her as she revealed that she was also pregnant for the second time. At this point, Rihanna’s stardom couldn’t be any higher and fans are looking forward to her next move.

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If you are a longtime fan of Rihanna, then you know that she used to be very active in the sneakers and athleisure space. This was thanks to her Fenty partnership with Puma. Overall, they were able to create some very cool pieces. Of course, this includes the Fenty Creeper which was a huge hit for Puma. Although this shoe had an unorthodox platform midsole, it was still very mass appealing. To this day, the shoe is still beloved, and it seems like it could be poised for a comeback.

Rihanna x Puma Renewed

Image via Puma

This is because Puma CEO Arne Freundt recently posted an image with the words “she’s back.” Additionally, this image had the Fenty logo as well as the iconic Puma insignia. Simply put, fans can expect the Fenty x Puma range to return after a long hiatus. However, it is very much unknown what this range will include. Puma is giving very few details on this new collaboration, although we are sure some clarity will be provided sooner rather than later. Either way, this is amazing news for Rihanna fans.

Overall, Puma is a company that has made massive strides over the last few years. They have been able to revamp their basketball line and they have more influencers and artists behind them, than ever before. Having said that now is as good a time as ever to bring Riri back into the fold. Let us know what you are hoping for from the Fenty x Puma revival, in the comments below. Additionally, stay tuned to HNHH for more news and updates.

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